How to Automate Review Responses for Hotels & B&Bs

If you’re trying to run a hotel or B&B, you already know the loop: guests check out, you hope they leave a review, and then… you’re supposed to respond to every single one.

If you’ve been searching for how to automate review responses , it’s probably because doing it manually is eating your evenings. And skipping it feels risky, because future guests read those replies.

Why review replies feel like a second job

Reviews aren’t just “nice to have” in hospitality. They’re part of the booking decision.

A thoughtful reply can make a one-time guest feel remembered, calm down a frustrated guest, and show future guests you’re paying attention. The problem is that reviews don’t arrive on your schedule. They come in batches. They come when you’re short-staffed. They come right when you’re dealing with a leaky shower and a late check-in.

And the weird part is: even when you want to reply, it’s hard to find the right words quickly. You’re trying to sound human, grateful, and specific… without writing a full essay from your phone in the laundry room.

How Answerit AI helps you automate review responses (without sounding fake)

Answerit AI is built for small business owners who don’t have time to babysit every review, but still care about sounding like themselves.

Here’s what “automation” looks like when it’s done the right way:

You get responses drafted fast. Not “eventually.” Fast enough that you can reply while the coffee is brewing.
The replies don’t feel copy-pasted. A hotel reply should sound different than a restaurant reply. And a 5-star “loved the room” review should sound different than a 3-star “street noise kept me up” review.
You stay in control. You can review, tweak a sentence, and post. Or keep a tighter process where only certain types of reviews are auto-drafted.

For hotels and B&Bs, the biggest win is consistency. When you respond reliably, your listing looks alive. It looks managed. It looks like someone will actually pick up the phone if there’s an issue.

A simple workflow that actually sticks

Most owners don’t need a complicated system. You need something you’ll keep using.

New review comes in.
Answerit AI drafts a reply in your voice.
You scan it (10 seconds), adjust if needed, and post.

That’s it. No “content calendar.” No folder of canned templates you never open again.

Handling negative reviews without making it worse

Negative reviews are where people freeze.

You don’t want to argue. You don’t want to admit fault when you shouldn’t. And you definitely don’t want to post a robotic “We’re sorry you feel that way.”

Answerit AI helps you draft replies that:

acknowledge the guest’s experience
keep the tone calm and professional
offer a next step (message us, call us, we’ll make it right)
avoid oversharing or sounding defensive

In hospitality, a decent reply to a bad review isn’t about winning the argument. It’s about showing future guests you handle problems like an adult.

Who this is for

This is for hotel and B&B owners (or small teams) who are already juggling check-ins, housekeeping, maintenance, and a dozen “quick questions” per day.

If most of your bookings come from Google, Yelp, or OTA listings, you’re not just managing your property. You’re managing your reputation in public.

Answerit AI is especially helpful if: